![]() ![]() The frenzy grew so intense that the Bedford Avenue location actually temporarily shut down. ![]() Hundreds of people would regularly line up outside the store waiting to try the Rainbow Bagel. "It's really a passion of love, not a passion of profit." “I really look at it as an art form, I love what I make," Rossillo told Gothamist in 2015. These multicolored carbohydrate concoctions took off on social media - thanks in part to a multitude of vibrant bagel photos on Instagram - turning the store into a viral sensation. The Bedford Avenue store blew up in 2015 after owner Scot Rossillo introduced his signature Rainbow Bagels to the public. ![]() The store first opened in 2000 in Williamsburg, and then expanded to a few different locations around the borough over the years. This week, it was announced that Park Slope's The Bagel Store - the birth place of the mega-viral Rainbow Bagel - was shutting down after over 20 years of serving bagels throughout Brooklyn. ![]()
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